Business Details
20 Years
experience
Trusted Pool Remodeling Experts in Fresno, CA
Since 2006, New Image Pool Interiors has been dedicated to delivering expert pool remodeling services with precision and personal attention. Our team, led by owners Lee Valenzuela, Juan Serrato, and Raul Serrato, brings over 65 years of combined experience to every project. We specialize in residential and commercial pool remodeling, replastering, and repairs, serving Fresno, Clovis, the Central San Joaquin Valley, and Californias Central Coast. Our commitment to quality is evident in our meticulous preparation process, which includes 40,000 PSI water jetting to ensure durable, high-quality finishes.Fully licensed, insured, and carrying workers compensation, we provide peace of mind and unmatched craftsmanship. Our owner-on-site supervision guarantees clear communication and efficient project management. Trusted by top builders and homeowners alike, we pride ourselves on treating every client like family, delivering results that transform pools into backyard oases.
Services
Pool Remodeling
Pool Replastering
Pool Repair
Pool Finishes
Commercial Pool Renovation
New Construction Plaster
Pool Tile Work
Pool Equipment Upgrades
Custom Features
Financing Options
Details
- Year established: 2006
Highlights and features
- We have over 65 years of combined experience in pool remodeling and repairs.
- Our 40,000 PSI preparation ensures long-lasting, durable pool finishes.
- Fully licensed, insured, and carrying workers compensation for client safety.
- Owner-supervised projects guarantee personalized attention and quality craftsmanship.
- Serving Central California and the Central Coast, including Monterey and Paso Robles.
What people say
Extremely helpful
Professional and timely
Clean up well
Looks beautiful
Highly recommend
Services
Pool Remodeling
Our pool remodeling services transform outdated or damaged pools into stunning backyard retreats. We handle cosmetic updates, structural repairs, and complete renovations, using 40,000 PSI prep for lasting durability. Clients can choose from modern finishes, tile, and equipment upgrades to match their style and budget.
Pool Replastering
Replastering restores rough, stained, or cracked pool surfaces with high-quality finishes. We remove old plaster, prep with 40,000 PSI pressure, and apply options like classic plaster, quartz, or pebble. This process enhances aesthetics, water quality, and energy efficiency while extending the pools lifespan.
Pool Repair
We address structural cracks, surface damage, and equipment failures with precision. Our licensed team uses advanced techniques to identify and repair leaks, tile issues, and mechanical problems. Services ensure safety, functionality, and long-term performance for residential and commercial pools.
Pool Finishes
Our premium finishes include Prism Matrix, Altima, and Signature Series options. These provide vibrant colors, natural textures, and durability. Proper prep with 40,000 PSI hydroblasting ensures optimal adhesion, while choices like pebble, quartz, and plaster cater to diverse aesthetic and functional needs.
Commercial Pool Services
We specialize in large-scale commercial pool renovations for hotels, HOAs, and community centers. Services include replastering, tile work, and equipment upgrades, delivered with the same attention to detail as residential projects. Our licensed team ensures compliance and durability for high-traffic environments.
Questions
How do I know if my pool needs replastering?
Signs include rough surfaces, stains, cracks, or delamination. Our experts can evaluate your pool and recommend replastering if needed.
What are the differences between plaster, quartz, and pebble finishes?
Plaster is smooth and cost-effective, quartz offers durability and color, and pebble provides a premium, textured surface.
How long does a pool remodel take?
Most residential projects take 5–10 days, depending on scope. Commercial renovations may take longer based on size and complexity.
Are you licensed and insured?
Yes, we are fully licensed (CA #906501), insured, and carry workers’ compensation for all projects.
Do you offer financing options?
Yes, we provide affordable financing solutions to help make pool renovations accessible and budget-friendly.
Do you serve commercial properties?
Yes, we offer large-scale remodeling and resurfacing for hotels, HOAs, and community centers across Central California.
Videos
Reviews (7)
Kimberly Coe
Jun 15, 2021
Report
Communication between them and their client is poor. We have a small hole in the plaster on the bottom of the pool a week after plaster and pool is filled. We called and were told "the person that takes care of that is out of office, we will put in a work order" They have not communicated with us since. All we want is to know we are being taken care of.
Keith Seaman
Mar 22, 2021
Report
New Image remodeled (resurfaced pool with marcite and replaced tile) my 30,000 gallon swimming pool in December, 2020. The experience was one of the better moments in an otherwise dreadful year. Everyone was great to work with, ready to answer questions and to make important suggestions. The remodeling crew was very efficient and professional. 5 months later, I couldn't be happier with the result--it's like having a new pool! Yes, I highly recommend New Image.
Stephanie Wilson
Jun 29, 2020
Report
Just had the finishing touches done on our pool today and we are very happy and satisfied with the outcome! The crews that came out throughout the process were awesome and very professional. They cleaned up after every job and we would definitely recommend them.
Debbi Wright
Jun 19, 2020
Report
Lee jr is seriously immature when there's an issue. He should take a human relationship course. His crews are great. Without them he would be nothing.
Krissy Mettlach
Jan 07, 2020
Report
From start to the finish, New Image was a joy to work with. They gave us an amazing timeline and stuck with it. The workers were efficient, clean and did an amazing job. From the office to the field workers the experience was seemless! Thank you for a job well done!
Lois Bergeron
Jun 29, 2019
Report
Search no further. New Image did a wonderful job of replastering our pool and installing new tile. They brought our pool up to county standards. Each worker was pleasant to speak to and they cleaned up after themselves daily. It was a pleasure to have them working on our pool. Thanks to all your people, Lee!
Maria Velez
Jan 04, 2019
Report
This company is hands down the best company in California, they have an amazing team, hands on owners Juan, Raul, and Lee that go above and beyond to meet your expectations. They really care about their job and what they do. They have amazing workers that are very respectful. They always do an amazing job, I am really happy with this company and will continue to use them.
