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Your Trusted Partner for Custom Luxury Pools in Dallas, TX
Venture Custom Pools stands as Dallas/Fort Worth's premier luxury pool builder and outdoor living specialist, combining engineering excellence with artistic design. Since our inception, we've prioritized personalized service, transforming client visions into breathtaking realities through our seamless construction process. Our team of seasoned professionals brings decades of combined experience in crafting custom pools, outdoor kitchens, pergolas, and complete entertainment spaces tailored to individual lifestyles. Recognized by Google Guaranteed for our rigorous standards, we maintain a client-centric approach that ensures transparency, quality craftsmanship, and timely project completion.

From initial concept to final installation, our commitment to innovation and customer satisfaction has earned us numerous industry accolades and a reputation as North Texas' most trusted pool contractor. Our portfolio showcases award-winning designs ranging from budget-friendly Designer Series pools to bespoke Estate Series installations exceeding $200,000, all backed by comprehensive post-construction support. With multiple service centers across Dallas, Fort Worth, Roanoke, and Waxahachie, we deliver consistent excellence through dedicated project managers who maintain open communication throughout every phase of development.
Services
New Pools Outdoor Living Commercial Pools Pool Renovations Financing Service Request Referral Program Portfolio Meet Our Team Blog
Highlights and features
  • We maintain a 5-star Google rating with verified customer testimonials
  • Our Google Guaranteed certification ensures quality and reliability
  • Dedicated project managers oversee each installation from concept to completion
  • We complete complex projects 20-30% faster than industry averages
  • Comprehensive post-construction support including winterization assistance
Associations and certifications
  • Google Guaranteed
What people say
Crystal-clear water Warm sun Cool water Highest quality ELITE construction manager
Services
New Pools
Our custom pool construction service creates tailored aquatic environments that match your lifestyle and property. With three distinct series available, we offer designer pools starting at $60,000, luxury installations up to $200,000, and estate-level masterpieces exceeding $200,000. Each project incorporates advanced engineering techniques and premium materials to ensure lasting beauty and functionality.
Outdoor Living
We transform backyards into complete entertainment spaces featuring luxury pergolas, pool houses, and fully functional outdoor kitchens. Our designs seamlessly integrate with new or existing pools, creating cohesive environments for relaxation and social gatherings. Every element is custom-crafted to complement your home's architecture and personal aesthetic preferences.
Commercial Pools
Our commercial pool division specializes in hospitality, multi-family residential, and corporate aquatic facilities. We deliver code-compliant installations that meet strict commercial requirements while maintaining aesthetic appeal. Projects include resort-style pools, apartment complex water features, and hotel recreation centers with associated outdoor amenities.
Pool Renovations
We modernize aging pools with comprehensive renovation services that enhance functionality and aesthetics. Our team handles complete gut-and-rebuild projects, surface resurfacing, equipment upgrades, and design modifications. We specialize in preserving structural integrity while updating systems to meet current efficiency standards and contemporary design trends.
Specialty Projects
Our specialty division tackles complex pool designs requiring advanced engineering solutions. We handle projects with unique hydraulic requirements, custom material specifications, and intricate architectural integration. This includes infinity pools, water features with precision flow control, and technically challenging installations in difficult terrain or constrained spaces.
People
Andy
Sales Consultant
Andy specializes in translating client visions into detailed pool designs. With extensive industry experience, he guides homeowners through the planning process, ensuring their concepts become functional realities while maintaining budget parameters.
Brett
Project Manager
Brett oversees construction operations with a focus on quality control and timeline management. His expertise in coordinating complex projects ensures smooth execution from groundbreaking to completion, maintaining open communication with clients throughout the building process.
Ken Green
Sales Representative
Ken assists clients with contract preparation and customization options. He provides detailed explanations of available features and pricing structures, helping homeowners make informed decisions about their pool investments.
Buddy Phillips
Construction Manager
Buddy directs on-site construction activities with over 15 years of pool industry experience. He ensures technical precision in installations while maintaining client satisfaction through proactive communication and problem-solving during the building process.
Mark Leuthold
Senior Consultant
Mark provides expert design consultation and budget planning services. His extensive knowledge of pool engineering and material specifications helps clients achieve optimal results within their financial parameters while maintaining structural integrity.
Questions
What types of pool projects do you handle?
We specialize in residential and commercial pool construction, outdoor living spaces, renovations, and specialty projects requiring advanced engineering solutions.
How long does pool construction typically take?
Most installations complete within 8-12 weeks depending on project complexity, with some smaller projects finishing in as little as 4 weeks.
Do you offer financing options?
Yes, we provide flexible financing solutions for qualified customers to help make luxury pool installations more accessible.
What areas do you serve?
We operate throughout the Dallas/Fort Worth metroplex including Plano, Roanoke, Waxahachie, and surrounding communities.
Are your team members certified professionals?
Our staff includes Google Guaranteed certified contractors with extensive industry experience and specialized training in pool construction techniques.
What makes you different from other pool builders?
We combine personalized service with technical expertise, maintaining strict quality control while delivering projects 20-30% faster than average industry timelines.
Videos
Reviews (5)
Satisfied Customer
Aug 10, 2022 Report
We wanted to let you know that my wife and I appreciate your hard work and efforts. Our pool is complete and we are enjoying every minute of our retirement sitting beside the water with our friends, kids and grand kids. The pool is structurally solid and beautiful. It has made a great addition to our home and its added value to the house which is important when it comes time for us to sell the house and resale value. My complements to your team!
Toby Caviness
May 27, 2022 Report
From the very beginning of the design and quote of the pool to the completion. Venture Pools was a very professional and personable company to do business with. From Gregg in sales, to Amanda and Angelica in the office, to Brett the Project Manager, everyone was awesome. Brett would be by the house on a regular basis, and would give me constant updates throughout the process. We appreciate how Brett would make sure we knew each step and what the next step would be. He helped to make it a painless process.
Lauren B.
May 20, 2022 Report
*update* One year later and we continue to have a leaking shell- which now has 30ft of patching, cracked and uneven tiles, coping that doesn't meet the pavers/decking, decking that is falling away, pavers that are so unstable they are out of place, and inadequate drainage. Venture provided us their latest engineer report and they are refusing to complete the recommendations for repair. Stay far away from using this company!

Our experience was good until we became close to the end of our build. It was projected to be a 14 week project. We are over one year out now. A shell that can't hold water, non functional and unsafe deck. Disaster of coping and tile. Just don't even bother trying this company- the communication and follow through are completely lacking.
Amy K.
May 14, 2022 Report
Venture Custom Pools started work on my new pool construction at the beginning of January 2022. One day in February, early March the men just stopped coming to work. No work, no nothing. This past week Venture received a red tag from the city inspector for their work on my pool. It is now May 13 and this is what I see every day. Nobody ever comes to work on it. Every time I email the company I am lied to or ignored. I would fire them had I not already paid them! Literally, they took my money and ran.
Elvira Almaraz
Apr 18, 2022 Report
I highly recommend Venture Pools. Very friendly staff. They went far and beyond my expectations. I was truly happy with all the excellent work they performed. Geoff was amazing! Any problem that ever presented itself, he was always there! He always took care of it, and make sure it was done correctly. Thank you for the great customer service and wonderful job! I highly recommend Venture Pools for your next project. Call Geoff Waco for a very professional and friendly service. Thank you Geoff