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50+ Years
experience
Your Trusted Pool & Spa Experts in Madison, WI
Farwell Pools & Spas has been a family-owned and operated business since 1968, serving Southern Wisconsin with expert pool and spa solutions. Our team specializes in in-ground polymer or steel wall pools with vinyl liners, and we are the exclusive dealers of LaZboy Spas and Nordic Hot Tubs in the region. With over 50 years of experience, we have built more than 1,000 pools, combining generational expertise with a commitment to quality and customer satisfaction. Our services include pool construction, maintenance, repairs, and a full showroom of equipment and supplies. We prioritize cost savings, efficiency, and long-term quality, ensuring our clients receive reliable, tailored solutions.

Our third- and fourth-generation team members uphold a legacy of personal service and work ethic, supported by partnerships with leading manufacturers. We offer free water testing, bi-weekly cleanings, seasonal pool openings and closings, and certified repair services for pool equipment. Our dedication to minimizing maintenance while maximizing enjoyment has earned us a reputation for excellence and repeat business. We value customer feedback and strive to continuously improve through client suggestions and referrals. With a focus on transparency, expertise, and community trust, we remain Southern Wisconsins trusted choice for pool and spa needs.
Services
Pool Construction Spa Installation Maintenance Services Pool Repairs Equipment Sales
Details
  • Year established: 1968
Highlights and features
  • Family-owned since 1968 with generational expertise in pool and spa solutions.
  • Exclusive dealer of LaZboy Spas and Nordic Hot Tubs in Southern Wisconsin.
  • Built over 1,000 pools with a focus on quality and low-maintenance designs.
  • Certified technicians for Zodiac/Polaris cleaners and Hayward/Goldline Salt Systems.
  • Commitment to cost savings, efficiency, and long-term customer satisfaction.
What people say
Professional and helpful Excellent customer service Prompt repairs Quality installations Reliable seasonal service
Services
Pool Construction
We specialize in custom in-ground polymer or steel wall pools with vinyl liners, designed for durability and minimal maintenance. Our team ensures precise installation tailored to Southern Wisconsin's climate, using high-quality materials and advanced techniques. With over 50 years of experience, weve built more than 1,000 pools, prioritizing client satisfaction and long-term value.
Spa Installation
As the exclusive dealer of LaZboy Spas and Nordic Hot Tubs, we provide expert installation of luxury spas. Our services include site preparation, equipment setup, and customization options like underwater lighting and stereo systems. We ensure seamless integration with your outdoor space, backed by manufacturer certifications and decades of technical expertise.
Maintenance Services
Our bi-weekly maintenance includes skimming, vacuuming, chemical balancing, and filter cleaning to keep pools pristine. We offer free water testing and seasonal opening/closing services, ensuring optimal performance year-round. Our technicians use energy-efficient systems and prioritize proactive care to prevent costly repairs.
Pool Repairs
We provide certified repair services for pool cleaners, salt systems, and structural issues. As a Contract Service Company for Zodiac/Polaris and authorized Hayward/Goldline center, we guarantee quality workmanship. Our team addresses leaks, equipment malfunctions, and winter damage with prompt, reliable solutions.
Equipment Sales
Our showroom offers a full inventory of pool and spa equipment, including liners, heaters, pumps, and safety covers. We stock accessories like ladders, lights, and chemicals, with special orders available. Energy-efficient systems and safety equipment ensure clients find everything needed to maintain and enhance their pools.
Questions
What services does Farwell Pools & Spas offer?
We provide pool construction, spa installation, maintenance, repairs, and equipment sales. Our services cover Southern Wisconsin with certified technicians and exclusive product lines.
Are you open year-round?
Our store is open Monday-Friday 9 AM-5 PM. Seasonal services like pool openings and closings are scheduled based on weather and client availability.
Do you service all pool brands?
We specialize in in-ground vinyl liner pools and are exclusive dealers for LaZboy Spas and Nordic Hot Tubs. Our repair services cover most major brands.
Can I order custom pool equipment?
Yes, our showroom stocks a wide inventory, and we can special order most items not in stock to meet your specific needs.
What areas do you serve?
We primarily serve Southern Wisconsin, including Madison, Waunakee, Stoughton, and surrounding communities.
How do I schedule pool maintenance?
Contact us via phone or email to schedule bi-weekly cleanings, seasonal openings/closings, or one-time maintenance services.
Reviews (4)
Jim Jansen
Mar 03, 2021 Report
Farwell has handled all of our swimming pool service and repair work for many years. They have been a great resource for us and all of their employees are helpful, responsive and respectful. We recommend Farwell highly.
Elliott Peach
Mar 07, 2020 Report
These guys are phenomenal. Nick especially. He has gone out of his way to give me pointers on what to do to un-freeze my pump motor in a time of crisis; ordered and recommended parts for fairly unique applications (when I held up a cracked skimmer basket ring and said "I need a skimmer ring like this" he said "Oh, a Hayward, sure, we can get those in stock" -- Other shops in Madison didn't even know what I was showing them). I can't say enough good things about these guys. So glad they're around!
Penny Paster
Oct 29, 2018 Report
Perfect service! Fast. Efficient. Friendly. Everything you could ask for. We had a pool pump emergency - they came over right away to fix it. Our granddaughter's pool party was over the top because of Farwells fast friendly courteous service. They're 5 stars all the way.
Rodney H.
Jul 14, 2018 Report
They came out and dropped some drops in water by inlets and outlets and said needs to be power tested. Charged me $122.00 for basically nothing. Said they'd get back to me. Never did. Finally I found a good outfit.