Rated 2.77 / 5 from 30 reviews
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Venture Custom Pools We design and build backyard retreats for families who recognize craftsmanship and the distinction of a truly custom swimming pool. With more than 30 years of experience crafting amazing backyard retreats, we have been the North Texas builder of choice for thousands of families.

If you are looking to invest in a quality custom pool or backyard retreat in Frisco, Plano, or anywhere in the DFW Metroplex, that will stand the test of time, as well as provide sound financial and quality of life returns, then we are the contractor for you. Call us today and we'll show you why we are considered to be one of the best custom pool builders in Dallas, Frisco, Plano or North Texas for that matter.
Highlights and features
  • Building, Design, Planning, Installation, Remodeling
Associations and certifications
  • Better Business Bureau
Services
Remodeling
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Remodeling Looking for a complete pool makeover? Or maybe you just need a slight pool renovation. We deliver more than you could ever imagine possible. With us, complete modernization and makeovers are a reality.
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Reviews (30)
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Satisfied Customer
Aug 10, 2022
We wanted to let you know that my wife and I appreciate your hard work and efforts. Our pool is complete and we are enjoying every minute of our retirement sitting beside the water with our friends, kids and grand kids. The pool is structurally solid and beautiful. It has made a great addition to our home and its added value to the house which is important when it comes time for us to sell the house and resale value. My complements to your team!
Toby Caviness
May 27, 2022
From the very beginning of the design and quote of the pool to the completion. Venture Pools was a very professional and personable company to do business with. From Gregg in sales, to Amanda and Angelica in the office, to Brett the Project Manager, everyone was awesome. Brett would be by the house on a regular basis, and would give me constant updates throughout the process. We appreciate how Brett would make sure we knew each step and what the next step would be. He helped to make it a painless process.
Lauren B.
May 20, 2022
*update* One year later and we continue to have a leaking shell- which now has 30ft of patching, cracked and uneven tiles, coping that doesn't meet the pavers/decking, decking that is falling away, pavers that are so unstable they are out of place, and inadequate drainage. Venture provided us their latest engineer report and they are refusing to complete the recommendations for repair.

Stay far away from using this company! Our experience was good until we became close to the end of our build. It was projected to be a 14 week project. We are over one year out now. A shell that can't hold water, non functional and unsafe deck. Disaster of coping and tile. Just don't even bother trying this company- the communication and follow through are completely lacking.
Amy K.
May 14, 2022
Venture Custom Pools started work on my new pool construction at the beginning of January 2022. One day in February, early March the men just stopped coming to work. No work, no nothing. This past week Venture received a red tag from the city inspector for their work on my pool. It is now May 13 and this is what I see every day. Nobody ever comes to work on it. Every time I email the company I am lied to or ignored. I would fire them had I not already paid them! Literally, they took my money and ran.
Elvira Almaraz
Apr 18, 2022
I highly recommend Venture Pools. Very friendly staff. They went far and beyond my expectations. I was truly happy with all the excellent work they performed. Geoff was amazing! Any problem that ever presented itself, he was always there! He always took care of it, and make sure it was done correctly. Thank you for the great customer service and wonderful job! I highly recommend Venture Pools for your next project. Call Geoff Waco for a very professional and friendly service. Thank you Geoff
Angie H.
Apr 17, 2022
Terrible customer service, terrible business practices, and terrible project management. They make the sale and run. We are too exhausted and too fed up to go into all the negative details yet again. Please do yourself a favor and look elsewhere. Run.
Mel C.
Apr 04, 2022
We love our new Venture pool and spa! Our Project Manager, Brett was the BEST, (Venture needs to duplicate him!). He was very professional, and was always there to answer our many questions.he never left us wondering what the next steps were. The ladies in the office were great as well, especially Amanda who kept us updated almost daily while the final work was being performed. Would HIGHLY recommend Venture Pools!
Larry S.
Sep 26, 2021
Pool is leaking through the large crack in the bottom. Venture has a leak detection company coming out in 4 weeks, in the meantime I fill it 2.5 hours every day to simply run the pump and so the leak detection company can perform their duty. The pool appears to be rising as the water pours out the bottom. Venture will not come out until they receive the leak detection report. I'm losing sleep over this. I'll post more pictures soon. The deck is really cracking now as well, however the crack in the bottom and the concrete started cracking weeks after final construction.
Elle L.
Jun 22, 2021
Is there even an option for Zero Stars? This is the worst pool company. When I have more time, I will write a lengthy detail review of the experiences that I have had with this company. Do NOT give them your business unless you want to waste time and money!
Frustrated Customer
May 20, 2021
It's been 1 month since my previous review and there's been some progress but nowhere near what could and should be complete. Literally, there might have been 3-4 days worth of work over the past month but not one portion of the project is complete and my backyard looks like a war zone. They haven't cleaned up anything since breaking ground. They continue to start small portions of different projects without ever completing any of them and leave debris scattered throughout my backyard, side yard and street to the point where my neighbors are complaining.

All I get are the same tired excuses and promises of change but no action. The Project manager can't give me a schedule date for material and has no idea when his subcontractor will be on site. Suffice to say, he can't tell when the job will be complete. Be warned, Venture's subcontractors determine the schedule. They decide what project they're going to work on and when but Venture does little to regulate the work or hold the sub accountable to schedule dates, completion date, etc.

Now they want to blame delays on the weather but I think that's just indicative of Venture's culture...promise everything, deliver something, accept responsibility for nothing. Oh, I've been told that these are "underrepresented times" and the pool industry is "BOOMING".....while I completely understand the huge influx of work, it's been like this for the past few years and none of this was addressed when they gave me my original completion date.

There are a few pools being built throughout my neighborhood and I've seen steady progress on each and every build except mine, so I'm sure it's just one more excuse in their pipeline of excuses.
Cecelia M.
Apr 30, 2021
Horrible experience. We had issues from the moment it was too late to turn around. Contractors were unsupervised and never knew what they were there to do. The work most of them did was of poor quality and had to be redone and some of that is still not right (over 2 years later). And the worst is they built our pool too low and it floods almost every times it rains.

We gave them tons of information about our drainage concerns prior to signing and starting construction and they assured us it would be fine. We showed them videos of flooding as well as numerous pictures. They made a few half hearted attempts that failed (again because of poor workmanship) and got to the point where they just quit communicating or trying.

I could honestly write a hood 20 pages on all the ridiculous things that have happened during our dealings with them and have now been told that they are unwilling to work with us now but will reconsider in the Fall. Really?
Alex Reid
Apr 14, 2021
Overall we had a pretty good experience from consultation to design through construction. Communication was a bit spotty at times and the schedule ultimately slipped nearly four weeks due to various crews not being available. Gregg took all of our wishes into account with the design and created a product that we were excited to see come to life. The construction team was responsive to questions and did their best to keep us on track. In the end, we have a quality product that we can't wait to use soon!
Frustrated Customer
Apr 14, 2021
The title just about sums it up my experience so far. No communication from so called "project manager" until it's time to pick up a check. The only person you get to talk to is an office admin so every day is a surprise. Venture only uses subcontractors that don't speak English and don't adhere to schedules so there's another disconnect. When they do show up, you might get a few hours of work, then they disappear for days/weeks.

Our project is months...yes, that's right.....MONTHS behind schedule. Despite repeated apologies and promises that the job would be complete within agreed upon timeline when contract was being signed, nothing has changed. The sales presentation and design were great. Other than that, once they had my payment of 40% of the total job cost, everything went downhill. Do your research! I wish I had.
Elena Smirnova
Apr 07, 2021
Pool construction is a lengthy and complex process, so never buy any promise to have it done in three month, no matter what you have been told by a sales rep. And yes, expect complications, errors and mishaps. We went though all of these in our turn, but I must say that Venture Custom Pools stayed on top of the process at all time and were able to address most of the issues in a timely manner.

Thanks to our project coordinator Amanda Riebel and the operation manager Geoffrey Waco, we had the pool completed with all issues addressed and I could not imagine having this done without their responsiveness and professional support. Overall it was a positive experience and I would recommend Venture Custom Pools for a new pool construction.
Jeff H.
Jan 15, 2021
I'm currently three months into my project (not completed) and the experience has been a mixed bag of sorts. The design journey and experience was great. Brad did an amazing job listening to our needs and worked with us to get the best possible design. That's when it all falls apart. Every time I want an update on next steps, it's me reaching out to The Venture PM or scheduler.

I set clear expectations prior to digging that I like to be kept informed. A weekly text is not much to ask for even if there is a delay. My project manager told me that it would not be a problem. Unfortunately it looks like that was to much of an ask. I'm left in the dark half the time not knowing what's going on. I've asked for the supervisor number several times and still waiting.

The end result may end up being great, the the experience has been less than stellar. At this point I could not recommend Venture to my neighbors who were also in the market for a pool. Both ended up going with someone else.
Dave Telfer
Jan 09, 2021
We just had our pool installed this year by Venture. Overall, the process was very good - our salesman Tim and design team were fantastic to work with in helping us bring our vision to life. No pool installation will be perfect, but Venture was quick to respond to a few initial concerns at the beginning of construction. Our PM Geoff was amazing to work with - very responsive and detail oriented.

As mentioned, when issues arose, Geoff was always very quick to respond and course correct, as well as Amanda and Angelica who served as our schedulers who always kept us updated daily. Note - the project took place during a very rainy winter + COVID 19 outbreak, so Venture did everything possible to keep the project on time - so high remarks for that! Highly recommended!
Texasbodega
Dec 23, 2020
I couldn't be happier with the professionalism & service I received from Venture pools! I not only got an awesome fully custom shaped salt water pool but also got to pick out every detail from the stone, to the color of the plaster etc. Everyone I worked with during the process was very responsive, exceptional and friendly including the different construction crews in all the phases of the process. Tim Cassel was our initial first contact & sales person who came out to measure the yard and provided all necessary information to start.

He was able to design and work with us (patiently) on every detail of the pool. The project was handed over to Josh the Construction manager who made sure every detail of the project was handled smoothly & correctly. I have to thank the customer service team Angelica F. & Amanda R. who made the entire experience as painless and easy as possible by answering all my questions and resolving any issues and concerns I had promptly and efficiently, extremely friendly, responsive and courteous so many thanks to the entire Venture team for making our dream come to life!
Chris W.
Aug 21, 2020
As an update to my last review. Prior to posting a bad review, I tried to email and contact Venture, to no avail. After posting a review.crickets. As I mentioned, they're currently months behind on the project. Here is what happened this week: Monday -- I was told the plumbers were coming and scheduled a time to meet them. No one showed up, no one called, and no one responded to my communication. Tuesday -- One person showed up for ten minutes, looked at the pool, and left. Wednesday -- I received a communication that the plumbers were coming.

No one showed up. No one called. No one returned my call. Thursday -- Once again, no one showed up, no one called, no one emailed. Friday -- GASP, without any communication whatsoever, the plumbers showed up. However, they parked all of their cars in the alley, blocking it from the other 30-40 homeowners who need to drive up and down it. When neighbors complained, they acted shocked and asked if they could park all of their vehicles behind my garage and block my wife and I from entering/exiting.

I told them no (I have to go in and out multiple times a day for work), but said they can park on the street. Given that I'm the corner house, the distance from street parking to my driveway is.four feet. I was then told that the level of work I could expect relates directly to my refusal to cooperate with parking. There are room for DOZENS of cars on the street parking.

I have no idea why suggesting blocking entrances, when there is other parking available, is a bad idea. Evidently it is. This is also the first time I've ever had a contractor threaten me to intentionally do bad work because I didn't want several work trucks blocking my garage so my wife and I couldn't get in and out. If you hire these people, don't say you weren't warned.
John C.
Jul 17, 2020
Currently I have a pool being built by them. I have paid 90% of the contract, as agreed to but they refuse to complete the work until I pay them the remaining 10% even though they have more than 10% to complete. Why should I pay for a 100% of the work when it isn't completed. Rule of thumb 100% payment for 100% of the work.
Jeff R.
Apr 10, 2020
Gregg Whitley at venture pools helped us design our entire backyard as well as outdoor kitchen plus retaining wall and it came off wonderfully. So grateful that we went with Venture and they did an amazing job.
Tricia Lauerman Tricia
Mar 05, 2020
As with any construction project, there are weather delays and glitches etc, but I feel like overall they handled everything properly. Our project met our expectations and as being first time pool owners, we are learning some of the finer details of owning a pool. We chose Venture because of the design. Our designer packed a LOT into our tiny backyard and really thought of everything.
Jay B.
Nov 21, 2019
Had an entire backyard solution installed by venture custom pools I have had some hiccups along the way, most construction has these, however they have all been handled. Renee in the office has been extremely easy to work with to get things perfect. Geoff has also been very easy to work with.
Halisi C.
Nov 20, 2019
Updated Review: After posting my previous review, Venture contacted me to request another opportunity to resolve my ongoing issue with the plaster. Now, 6 weeks later, they have completed the necessary repair and the plaster looks much better.
Bridgett H.
Jul 30, 2019
I hate to write this review but it is time. We had a pool built exactly two years ago and the process was a bit of a disaster. They didn't file for permits when they said they did. The pool was put in two inches higher than the plans which caused the pool decking to be two inches higher than our existing patio so we had to pay extra money to add flagstone so that our existing porch was level with the pool decking.

Immediately after completion, we even had to have another pool company come out to repair some plumbing issues (deck drains didn't drain at all) because after going back and forth for 6 weeks, Venture wouldn't fix it. Now, we have what I believe it structural issues and again Venture won't step up to fix. We have large cracks in the tile and tiles are falling off.

The coping has completely separated from the pool in the same spots where the tile line has cracks. There are cracks in the skimmers and literally all over the pool deck. We shouldn't have these issues after only two years! Absolutely POOR workmanship! So disappointed! Venture is willing to send out someone to give me a quote to make the repairs however.probably the same folks who did the work the first time.no thank you!
Jared H.
May 29, 2019
Very unorganized and disconnected internally. When you have the project "manager" telling you something totally different than the office, you end up being the manager. That was just the beginning of our headaches. Venture did an offer with a "builder" we used, so issues turned into finger pointing and let's just say for the sake of time, the builder always tried to help.

We now have decking (stamped concrete) issues within 4-5 months of completion which has also turned into a circus to get the guy to come check it out. All that being said, creativity did not exist on any level, so if your looking for a pool company that gives you ideas no matter the budget, pass on them. We were not told about a chlorinator, automatic control for the waterspouts, heater, more than one light or different lighting to add.

I could go on. I've never had to be so involved with something to get it done and make sure it stayed on track, a lot of hand holding and questioning. Maybe we didn't spend enough money to get the expected service. I don't know how anyone could give them above 2 stars. Best of luck
Josh Berndt
May 03, 2019
Venture did a great job on our backyard living and pool. They were very competitively priced and always a pleasure to do business with. Even though we did have a few snags at the end, they followed through with all of their obligations and delivered a perfect pool/spa and backyard living space for our family. I would recommend them, they did a great job!
Sam Burroughs
Jan 03, 2019
Signed our contract in March and started digging in April. Supposed to have our pool open by the 4th of July. Our backyard is still a wreck and they have a lot of work left to do. This is our 4th pool and I would say that this is the longest build we have ever had. No on site management. Very poor communication. Only 2 days of rain so no weather delays.

Will update when complete. Updated July 20, 2018 So after my first review I received an immediate site visit by quality control manager Tom Simon. Had great hopes for some new activity and completion of my pool by today. No such luck! Attached pictures show current status which is basically unchanged. Electrical contractor has been out three times and failed inspection each time. Still no or little communication and no estimated completion date. Down another star. They have also destroyed not only my backyard (expected) but my front.
Svetlana K.
Jan 18, 2018
Update: Non-dependable service and warranty job. Never return calls and do not attend warranty repairs even after calling several times. Will ignore your needs and looks like are waiting for our warranty to run out. After building: Can I put ziro stars? Horrible service and they will ruin your and your neighbors back and side yard! Keep away from them!
Mariana B.
Jul 25, 2017
Let me start with the good. Becky and Angelica are AMAZING! They are super responsive and always willing to help fix a situation. I hope they can find a job somewhere better because it must be exhausting apologizing for other people's mistakes constantly. That being said I wish we could go back and use a different company. We haven't even had water in the pool a full year and I feel like I'm constantly emailing or calling about an issue.

During the construction we had several issues mainly focusing on decking. The concrete we got was so slippery it was like ice skating. When I had the concrete guy out he told me it wasn't that bad and then they finally got it wet and felt it and agreed to come back and reapply the sand. Additionally the edge of the pool was completely jagged and half assed.

I had them come out three times to attempt to fix it and finally just told myself it wasn't worth the trouble. The pool was completed in October and we have maintained it well. We have a weekly pool company who comes to clean the pool and filters and our filters were black two weeks later. When I called to talk about it I was told that it must be BECAUSE WE WEAR TOO MUCH SUNBLOCK! Additionally they told me to buy new filters bc ours weren't covered by warranty. Whatever.

Now I see a giant crack in between the concrete and flagstone where the ground is separating. I feel like for how much money we have invested in this pool I shouldn't be seeing new problems every week and that is what's happening. Go elsewhere!
Bruce B.
Mar 29, 2017
Its been just about a year since Venture Custom Pools built our pool in Hickory Creek TX. Its one thing to write a review when your pool is just finished and your on the high of just beginning to use it and those are great but what about follow up, customer service, warranty issues etc? I am happy to report that Venture exceeded my expectations. A.

The pool build was faster than they projected. B. The quality was right on. C. Customer service and warranty took care of a couple ordinary issues as expected. Becky in the service department is great with follow through and our pool designer and salesperson Mark did a great job.